Pregnant Then Screwed Logo

Pregnant Then Screwed’s IWD Campaign

Pregnant Then Screwed used Text Giving to collect donations towards an International Women’s Day campaign.

Pregnant Then Screwed International Women's Day Campaign
The Challenge

Pregnant Then Screwed

Two days after she informed her employer that she was pregnant with her first child, Joeli Brearley was sacked from her job by voicemail.

Realising that her experience was not unique, Joeli launched Pregnant Then Screwed on International Women’s Day in 2015, as a space for mothers to share their stories of discrimination.

The Solution

8 Year Anniversary

Pregnant Then Screwed has quickly grown into a charity supporting tens of thousands of women each year, and successfully campaigning for change.

International Women’s Day 2023 represented 8 years of the charity’s work. Supporters were encouraged to celebrate the day by texting SCREWED to 70450 to make a donation, with the keyword shared across social media.

“We shared our Text Giving keyword on social media. It provided a quick and simple way to donate, before supporters were distracted by the next thing on their feed!”

What the campaign delivered...

8th Anniversary

IWD23 represented 8 years of the charity.

Over £800 raised

Over £800 was raised via Text Giving on or around IWD23.

2 days later

Founder Joeli Brearley was sacked 2 days after informing her employer she was pregnant.

Quick and simple donations with Text Giving

Share your Text Giving keyword across social media to provide a quick and easy method for your supporters to donate.

Supporter using Text Giving to make a donation.

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