NDACS reaches 100 subscribers!

Just a few weeks after the initial launch of their Mobile Lottery, Newcastle Dog and Cat Shelter achieved 100 subscribers!

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The Challenge

First charity to launch a Mobile Lottery

Newcastle Dog and Cat Shelter were the first charity to launch a Mobile Lottery with Donr, and with it being a completely new solution, there was no precedent to rely upon. They had to invent a completely new strategy to promote their Mobile Lottery to supporters across Newcastle.

The Solution

Targeted social advertising

Their strategy involved a mix of organic social posts and paid social media adverts, using organic posts to test and refine their messaging before scaling up. This was a great strategy, as it quickly became clear that cause-related posts performed particularly well. The ads have performed exceptionally well, achieving a cost-per-acquisition of around £10 so far.

“Through Donr’s Mobile Lotteries we can build a reliable source of regular income, which will help us to continue to provide care to animals throughout the cost-of-living crisis."

What the page delivered...

160 subscribers

Over 160 people have subscribed to the NDACS Mobile Lottery.

8 weeks

NDACS launched their Mobile Lottery only 8 weeks ago.

3 ad campaigns

3 different kinds of advert have been used to promote the Mobile Lottery.

Attract regular income

Create a Mobile Lottery for your charity to attract regular and sustainable income.

Mobile Lotteries Hero Right

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