NCADS

    NDACS reaches 100 subscribers!

    Just a few weeks after the initial launch of their Mobile Lottery, Newcastle Dog and Cat Shelter achieved 100 subscribers!




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    The Challenge

    First charity to launch a Mobile Lottery

    Newcastle Dog and Cat Shelter were the first charity to launch a Mobile Lottery with Donr, and with it being a completely new solution, there was no precedent to rely upon. They had to invent a completely new strategy to promote their Mobile Lottery to supporters across Newcastle.

    The Solution

    Targeted social advertising

    Their strategy involved a mix of organic social posts and paid social media adverts, using organic posts to test and refine their messaging before scaling up. This was a great strategy, as it quickly became clear that cause-related posts performed particularly well. The ads have performed exceptionally well, achieving a cost-per-acquisition of around £10 so far.



    “Through Donr’s Mobile Lotteries we can build a reliable source of regular income, which will help us to continue to provide care to animals throughout the cost-of-living crisis."

    NCADS
    Chris Bray Newcastle Dog and Cat Shelter

    What the page delivered...

    160 subscribers

    Over 160 people have subscribed to the NDACS Mobile Lottery.

    8 weeks

    NDACS launched their Mobile Lottery only 8 weeks ago.

    3 ad campaigns

    3 different kinds of advert have been used to promote the Mobile Lottery.

    Attract regular income

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