Just a few weeks after the initial launch of their Mobile Lottery, Newcastle Dog and Cat Shelter achieved 100 subscribers!
Newcastle Dog and Cat Shelter were the first charity to launch a Mobile Lottery with Donr, and with it being a completely new solution, there was no precedent to rely upon. They had to invent a completely new strategy to promote their Mobile Lottery to supporters across Newcastle.
Their strategy involved a mix of organic social posts and paid social media adverts, using organic posts to test and refine their messaging before scaling up. This was a great strategy, as it quickly became clear that cause-related posts performed particularly well. The ads have performed exceptionally well, achieving a cost-per-acquisition of around £10 so far.
“Through Donr’s Mobile Lotteries we can build a reliable source of regular income, which will help us to continue to provide care to animals throughout the cost-of-living crisis."
Over 160 people have subscribed to the NDACS Mobile Lottery.
NDACS launched their Mobile Lottery only 8 weeks ago.
3 different kinds of advert have been used to promote the Mobile Lottery.
Create a Mobile Lottery for your charity to attract regular and sustainable income.