By taking their pub quiz online, Keech Hospice Care was able to reach 8,000 people - a lot more than can fit in the local pub!
As with many charities, the coronavirus pandemic presented a huge challenge to Keech Hospice Care.
Initially, the hospice was concerned that its reserves would be insufficient to sustain it through the lockdown and subsequent social distancing, given that the hospice’s 34 charity shops had been closed and many fundraising events had been cancelled.
As supporters were anxious about the pandemic, Keech ran a virtual quiz to provide entertainment in exchange for donations.
The event aimed to raise awareness, as well as funds. The virtual quizzers were asked to make a donation of £5, £10 or £20, by text, if they had enjoyed the evening.
Supporters were asked to make an optional donation by text to take part.
Such was the success of the first quiz, that Keech Hospice Care ran 3 more.
The quizzes were streamed on Facebook Live, with each one attracting thousands of views.
“We had different generations in the same room, all making donations by text. We were surprised by the number of people who chose the higher donation amount.”
Text Giving is a perfect donation metric for a virtual event. Supporters can donate from anywhere and don’t even have to click away from their stream to do so.