Thinking Outside the ‘Gift’ Box with Keywords

Are you struggling with a Christmas keyword for your campaign? Here’s some inspiration to help you to find a winning keyword.

The Nice List

CRACKER – Just like your campaign will be!



ANGEL – Sure to put your campaign at the top of the tree!

JUMPER – Perfect for a Christmas jumper related campaign



CARD – Perfect for a Christmas card related campaign



At time of writing, all of these keywords are available on at least one shortcode.

The Naughty List

SLEIGH – Homophones are best avoided… Whilst most people will realise you mean Santa’s sleigh, some people may think you mean ‘slay’ (which is a lot less Christmassy!)

SNOWFLAKE – Unfortunately this has been hijacked as an insult, but if you want to reclaim it for the people then be our guest!

MYRRH – Definitely not easy to spell – who would have thought there was a ‘y’ in there?!

If you would like some more tips for your Christmas Text Giving campaign, check out our Christmas Hub – full of top tips for the festive season!

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