Eco-Friendly Fundraising This Christmas: Is It Possible?

In the third instalment of our Christmas fundraising series, we’re exploring how you could use text giving to make your fundraising more eco-friendly.

Naughty or nice?

As the connection between consumerism and its impact on the environment become undeniably clear, it seems that we’re all on a mission to consume more sustainably. From Oxfam’s #SecondhandSeptember, to acknowledging that we probably don’t really need anything new for our birthdays and setting up a Facebook fundraiser instead.

But Christmas consumer culture hasn’t quite caught up. According to Business Leader, we waste £4bn on unwanted presents a year.  We send enough Christmas cards that if we placed them alongside each other, they’d cover the world’s circumference 500 times.

2019 has seen more public discussion about the environment than ever before. So, how can charities champion their cause and help supporters create their own more sustainable Christmas?

Oxfam Secondhand September

A Very Personal Present

If your charity’s Christmas appeal has an individual fundraising element, why not let supporters know that they can have their own unique text giving keyword this Christmas?

Created within a matter of seconds on the dashboard, these keywords could be included in supporter’s Christmas cards, shared at Christmas parties or even shared with families and friends as a way to give instead of buying you a small gift.

A Digital December

If you’d like to skip physical Christmas cards altogether, why not create an online card you could share with your supporters in an email campaign or across your social media?

The card could include festive season well wishes followed by a text-to-donate call to action to let others know how to support your work and do something good for the planet. We quickly mocked up the image below on Canva and used the Donr Foundation as an example. 👇

Online Charity Christmas Card

These really are just two of the many ways you can make your fundraising a little greener this Christmas – but if you have any ideas to share, we’d love to hear them! And in case you missed them, here are our other posts on how to easily add text giving to your 2019 Christmas Appeal, as well as how to get your social media content seen this Chrismas.

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We take a look at how The Normandy Memorial Trust used different Text Giving shortcodes to track the performance of donations by text across a range of campaigns.


If you’re not sure where to start with Text Giving, start here! We answer a range of the most common questions and cover everything you need to know to launch your first Text Giving campaign.

Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub