What makes a good Text Giving keyword?

A good Text Giving keyword is short, easy to spell, hard to mishear and hard for mobile phones to autocorrect.

You should avoid pushing two or more words together to create one keyword. For instance ‘SUMMER’ is a good keyword but ‘SUMMERSUN’ is not so good as it is two separate words pushed together and your supporters’ phones might try and autocorrect it.

Keywords cannot end with a number, cannot contain spaces and must be between 3 and 15 characters long.