Katharine House Hospice’s Tractor Run

Katharine House Hospice works in partnership with RC Baker, who put on a Christmas Tractor Run each year in support of the Hospice. They used Text Giving as a quick and easy donation option.

Happy woman looking at the camera in a hospital

The Challenge

Christmas 'Tractor Run'

Each year, a family run business called RC Baker put on the Christmas Tractor Run, where local farmers deck out their tractors in festive lights, raising thousands of pounds for the hospice.

In previous years the hospice has provided bucket collectors, but due to the Covid-19 pandemic they needed alternative ways for supporters to donate.

The Solution

Online giving options

With the event being so touch and go, Katharine House had to quickly sort ways for people to donate late in the day.

They utilised both Text Giving, where supporters could text TRACTORLIGHTS to their dedicated shortcode to donate a set amount of £5, and Text Raffle to replace previous years’ ‘on the night’ ticketed raffle.

What the page delivered...

£6,500 raised in total

The Tractor Lights campaign raised a total of £6,500 for Katharine House Hospice in 2021.

6 years of tractors

This campaign marked the sixth year that the Tractor Light event has been run by RC Baker.

£5,000 raised through Text Giving

The Tractor Lights campaign raised over £5,000 through Text Giving.

Katharine House Hospice’s Tractor Run

The Challenge

Christmas 'Tractor Run'

The Solution

Online giving options

What the page delivered...

£6,500 raised in total

6 years of tractors

£5,000 raised through Text Giving

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