Teesside Hospice

The 26 Keep Up Challenge
Text-to-donate allowed Teesside Hospice to run a viral ‘keepy up’ challenge, in which amateur and professional footballers attempted to do 26 keep ups to raise awareness and funds for the hospice

Ambassador for Teesside Hospice and Premier League footballer, Ben Gibson, wanted to raise funds to assist the hospice in its battle against Covid-19. After discussing several ideas, the ‘26 Keep Up Challenge’ was developed, which tied in with the 2.6 challenge being run across the charity sector in April 2020.

The challenge raised over £25,000 for the hospice and attracted support from football fans, broadcasters and professionals including Paul Merson, Robbie Keane and Fabrizio Ravanelli.

Debbie Coulson, Head of Fundraising, Marketing & Communications at Teesside Hospice explained that the key to the success of the challenge was its authenticity and simplicity. Football was central to the challenge, which meant that it appealed perfectly to Ben Gibson’s social media followers. This combined with a clear and simple donation ask, meant that the campaign performed really well.

Text-to-donate was chosen as the payment mechanism, with a fixed amount of £5, as the hospice wanted a quick and simple way for people to donate. Rather than people being put off by long donation forms, it was very easy for people to pledge their funds and then to share a screenshot of their donation on social media to encourage others to do the same.

Keyword: 26KEEPUP
Shortcode: 70470
Default amount: £5

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As the chosen charity partner of the Battle Proms Concerts for a second year in a row, SSAFA opted this year to trial Text Giving as a way to widen the scope for receiving donations in an events environment.

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Keech Hospice Care listened to what supporters wanted and needed during the early stages of the coronavirus lockdown. A virtual quiz enabled supporters to maintain a social life, whilst adding a text-to-donate ask allowed the hospice to raise vital funds.

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Text-to-donate allowed Teesside Hospice to run a viral ‘keepy up’ challenge, in which amateur and professional footballers attempted to do 26 keep ups to raise awareness and funds for the hospice

Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub