SSAFA's Virtual VE Day Concert

SSAFA, the Armed Forces charity was involved in a special concert to commemorate 75 years since the end of World War Two. Due to the pandemic, the concert had to take place virtually.

The Challenge

In-person concert cancelled due to Covid-19

The special VE Day 75 concert was due to take place at the Royal Albert Hall. SSAFA's original fundraising plan had been for an exit collection to take place at the venue, as well as a Text Giving keyword on all paper tickets for the concert.

Unfortunately, due to the pandemic, the concert had to be postponed. However, an alternative online concert was arranged - a special performance by Katherine Jenkins at the Royal Albert Hall behind closed doors, which was streamed on YouTube.

The Solution

Fundraising plans adapted for a virtual concert

As an exit collection was impossible for this adapted event, SSAFA had to focus on raising as much as possible from the VE Day text giving campaign.

The Text Giving call-to-action was displayed on the live stream and in the YouTube blurb for the event. Through the Text Giving campaign, SSAFA raised £12,425, which is a higher fundraising total than had been expected from the original event!

Add Text Giving to a virtual event

Text Giving provides the perfect call-to-action for a virtual event. It's simple, contactless and supporters don't have to click away from the event in order to donate - they can just send a quick text and get back to enjoying themselves!

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SSAFA's Virtual VE Day Concert

The Challenge

In-person concert cancelled due to Covid-19

The Solution

Fundraising plans adapted for a virtual concert

Add Text Giving to a virtual event

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