Case Study | Michael Carrick Foundation

The Challenge

Opportunities for young people

Founded in 2017, Michael Carrick Foundation seeks to provide opportunities for youngsters to thrive in Greater Manchester and the North East.

To celebrate the Foundation’s fifth anniversary, a fundraising dinner was held to share achievements to date and raise funds to continue empowering disadvantaged young people.

The Solution

Text Giving as a call-to-action

The dinner featured a game of ‘what happens next’ with attendees asked to text GAME to 70560 to make an optional donation if they were joining in.

A second Text Giving call-to-action was also displayed at the venue, giving supporters another opportunity to donate.

What the campaign delivered...

5th Anniversary

The dinner celebrated the fifth anniversary of the Foundation.

Over £2,000 raised

Over £2,000 was raised via Text Giving over the course of the evening.

£1,800 from the game

The majority of the total raised came from players entering the game.

Michael Carrick Foundation Dinner

The Challenge

Opportunities for young people

The Solution

Text Giving as a call-to-action

What the campaign delivered...

5th Anniversary

Over £2,000 raised

£1,800 from the game

Quick and simple donations with Text Giving

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