Lullaby Trust

    Cashless Donations for The Lullaby Trust

    The Lullaby Trust used Text Giving as a cashless donation option at shows by Adam Kay.

    Lullaby Trust cashless donations via Text Giving
    The Challenge

    Adam Kay pledges support

    Author of This is Going to Hurt, Adam Kay pledged to raise £50,000 for the Lullaby Trust at his live shows.

    Initially the Trust only had bucket collections after the show, however they soon found that they were missing out on supporters who didn’t carry cash. Some of the venues also had restrictions on bucket collections.

    The Solution

    Cashless donations via text

    On the search for an affordable, cashless donation option that was quick to set up, The Lullaby Trust turned to Text Giving.

    The Trust created the keyword LULLABY with a default amount of £3 that Adam Kay promoted on stage after the shows to let supporters know how to donate if they didn’t have any cash on them.

    Versatile donations via text

    Not everyone carries cash, but everyone carries their mobile phone. Text Giving allows all of your supporters to make quick and easy donations.

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