Adam Kay Tour raises £225,000 for Lullaby Trust 

Adam Kay teamed up with the Lullaby Trust to raise money at his shows, encouraging the audience to donate through either donation buckets, contactless card readers or Text Giving, raising thousands. 

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The Challenge

Raising money at live shows 

Adam Kay has been an ambassador of the Lullaby Trust since 2019, supporting them in their mission to assist bereaved parents who have been affected by the sudden or unexpected death of a baby or young child. He has raised money at his live shows, encouraging the audience to donate through collection buckets. At his previous tours, 80 volunteers collected at over 100 shows!

The Solution

Audience donating from their seats

Text Giving allowed audience members to text ADAM to the Lullaby Trust’s chosen shortcode to donate £5 from the comfort of their seat. This also meant that anyone who didn’t bring cash with them, or couldn’t wait around to find a volunteer, could still donate to the Lullaby Trust and enable them to support bereaved parents. 

“Text Giving has been absolutely integral to our fundraising appeal with Adam Kay. On this current stint of Adam’s tour alone, Text Giving has so far raised over a quarter of our total from these collections. It’s such an accessible, easy way to encourage mass audiences to give on the spot.”

What the campaign delivered...

£22,793 raised through Text Giving

Adam encouraged his audience to donate over £22,000 through Text Giving

6,335 audience members donated

The Text Giving campaign was contributed to by over 6000 donors.

£225,000 raised in total

Thanks to volunteers collecting at the events, the tour raised over two hundred grand!

Utilise large events

Broadcasting Text Giving campaigns at large events encourages your supporters to give, be it from their seats, or once they've gotten home! 


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