Katie Piper Foundation’s London Marathon Sponsorship

The Katie Piper Foundation used Text Giving to fundraise for the London Marathon.

The Challenge

Katie Piper runs the marathon

Katie Piper rebuilt her life after surviving an acid attack. During the early stages of her recovery, Katie founded The Katie Piper Foundation.

In 2019, Katie took part in the London Marathon hoping to raise enough to pay for one patient’s stay at the Foundation’s Rehab Centre.

The Solution

The Foundation registered the keyword RUNKATIE to collect donations from sponsors. The keyword was promoted on social media.

The campaign also allowed people to donate online, but most preferred to donate via text – 13 times more donations were made via text than online.

Text Giving is a great fundraising option for event sponsorship. Keywords can be promoted online, or even printed onto t-shirts and running vests.