Barn Theatre's Online Broadcasts

Barn Theatre had to close during the covid-19 lockdown, leading to a loss of a third of the Theatre's income. In response, the Theatre broadcast shows online with viewers asked to donate via text.

The Challenge

Theatre closed due to Covid-19

At the beginning of the lockdown, The Barn Theatre calculated that it was set to lose a third of its annual income, which equates to £250,000, due to customers being unable to attend the theatre.

As an organisation, the theatre was reliant predominantly on ticket revenue as well as refreshments and merchandise sales during events.

The Barn Theatre had to quickly adapt its operations in an attempt to offset the impacts of the pandemic.

The Solution

Shows broadcast online

Within one week of the theatre closing its doors, it had been adapted to a broadcasting suite so that performances could be recorded and streamed online.

Shows were free to watch, but supporters were asked to make a donation to the ‘Save our Barn’ campaign if they enjoyed the show.

Initially donations were requested through the theatre’s online donation page, however there were not many donations due to the lengthy donation form. To ease the donation process, Text Giving was incorporated into the campaign and income skyrocketed as a result.

Add Text Giving to an online broadcast

Text Giving provides the perfect call-to-action for an online broadcast. It's simple, contactless and supporters don't have to click away from the broadcast in order to donate - they can just send a quick text and get back to enjoying the show!

Get Started

Barn Theatre's Online Broadcasts

The Challenge

Theatre closed due to Covid-19

The Solution

Shows broadcast online

Add Text Giving to an online broadcast

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