Trussell Trust: How To Add Text Giving To Your Online Fundraising

With an aim to end hunger and poverty in the UK, The Trussell Trust supports a nationwide network of food banks by providing emergency food and support. To offer their supporters more choice, they added text giving to their website as part of their online fundraising.

The campaign 

Whilst adding text giving to your online donation page doesn’t relate to a specific campaign, it’s the best place to start if you’re looking to integrate mobile giving throughout your fundraising strategy.  

The Trussell Trust added a one-off keyword alongside their card donation facility, and it brings in donations on a regular basis. This reveals that there is a segment of their supporter base who prefer to give via text giving.  


Trussel Trust text giving


Why text giving should be a standard donation option 

By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future! 

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We take a look at how The Normandy Memorial Trust used different Text Giving shortcodes to track the performance of donations by text across a range of campaigns.


If you’re not sure where to start with Text Giving, start here! We answer a range of the most common questions and cover everything you need to know to launch your first Text Giving campaign.

Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub