With an aim to end hunger and poverty in the UK, The Trussell Trust supports a nationwide network of food banks by providing emergency food and support. To offer their supporters more choice, they added text giving to their website as part of their online fundraising.
Whilst adding text giving to your online donation page doesn’t relate to a specific campaign, it’s the best place to start if you’re looking to integrate mobile giving throughout your fundraising strategy.
The Trussell Trust added a one-off keyword alongside their card donation facility, and it brings in donations on a regular basis. This reveals that there is a segment of their supporter base who prefer to give via text giving.
Why text giving should be a standard donation option
By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!