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Normandy Memorial Trust
© Normandy Memorial Trust

Normandy Memorial Trust: A Success Story

To commemorate the 75th anniversary of the D-DAY landings, the Normandy Memorial Trust launched a campaign in May of 2019 to help with the completion of the British Normandy Memorial project. The text keyword ‘DDAY’ was registered on two shortcodes – one for the charity’s current supporter community, and one to be used by a partner, Nationwide Building Society.

These highly-contextual keywords were promoted consistently and through a number of different types of media, and across a four-week period, the charity went on to raise £25,000 through text donations.

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“Donr have been fantastic at getting us setup with Text Giving, providing advice on the best keywords to use and which giving amounts would be most apt. They are a very friendly team and always there to answer any questions.”

Lizzy Collins
Senior Individual Giving Officer at SSAFA

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“Adding a text option to the donation page was a quick and simple way of offering more choice, and a new group of supporters their preferred way to give.”

Celia Scott
Supporter Care & Database Manager at The Trussell Trust

“We are only early on in our fundraising campaign, but the staff at Donr have been helpful and accommodating. We have been very surprised as how much we have raised in a short time.”

Jen Kelly
Director and Founder of Grace Kelly Childhood Cancer Trust

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