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Normandy Memorial Trust
© Normandy Memorial Trust

Normandy Memorial Trust: A Success Story

To commemorate the 75th anniversary of the D-DAY landings, the Normandy Memorial Trust launched a campaign in May of 2019 to help with the completion of the British Normandy Memorial project. The text keyword ‘DDAY’ was registered on two shortcodes – one for the charity’s current supporter community, and one to be used by a partner, Nationwide Building Society.

These highly-contextual keywords were promoted consistently and through a number of different types of media, and across a four-week period, the charity went on to raise £25,000 through text donations.

“As a charity, we’re currently looking to expand our digital presence and make ourselves much more accessible to a younger audience – we really feel that Donr’s regular giving pages will help us on our journey to achieving this.”

Audrey Cornelius
Fundraising Manager at British Liver Trust

“Having seen Donr’s Appeal Pages, I’ve realised the way in which we accept regular donations may well not suit today’s younger supporter – I’m excited to widen our range of methods used to give; the more ways we can accept donations, the better.”

Temi Odurinde
Trustee and Co-Founder of Hope Spring

“Donr’s ability to produce a variety of campaigns that all make use of their innovative mobile billing technology to take donations has been of great use to us – especially as we seek to branch our fundraising efforts out into the digital age!”

Emma Lynn
Fundraising Officer at Tall Ships Youth Trust

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