New Feature Alert🚨 Introducing the Conversion Message add-on

Turn your one-off text giving donors into regular givers with our brand new feature, the Conversion Message add-on that’s free until 2021. 

From today (15 April) you will find a new feature available in the Donr Dashboard that allows you to turn your one-off text giving campaigns into monthly giving conversion campaigns.

As we all stay at home to help the NHS and save lives we can’t help but feel that we’re in it for the long haul with regards to so many things: most of us know that it will be a little while longer before we can visit our friends for a cuppa, that’ll we need to continue to stick together to help protect our most vulnerable, and that regular giving during this time is more important than ever.

We know you that many of you have contacted your current regular givers to let them know what their continued support during COVID-19 is helping you achieve, but we also wanted to offer you a tool that could help you grow a community of regular givers that will help your charity far beyond the Corona Virus Crisis. Our new campaign add-on allows you to turn a one-off text giving campaign into a conversion campaign by sending a follow-up text to supporters who have donated and opted into marketing asking them if they’d consider making a monthly donation.

Screenshot of the Conversion Campaign add on setup process

Because no one knows your fundraising campaigns and donors better than you do, during setup you can choose when the supporter should receive the conversion message (1 minute later, 1 day, 1 week and 2 weeks) as well as how much you’d like them to give per month between £1-£20. Normally, to cover the cost of the text message, to turn this feature on would cost 3p per donation. However, to give you the freedom to try new tools and strategies during this time we’ve waived the 3p fee for the rest of 2020.

You can enable this feature during the setup of a new campaign, or you can turn on the Conversion Message for existing one-off campaigns in the ‘Customise’ section of the campaign (read more here) As always, your feedback is EVERYTHING, so if you have any thoughts about anything from the time delay options to the setup process we’d love to hear it, so please do find us on social media or email our support team.

All that’s left to do is log in and take a look at the feature for yourself!


All the best,

Donr HQ ⚡️


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