What’s best practice when it comes to choosing between shortcodes?

Quick Answer

What is unique to your charity is the combination of keyword and shortcode. Charity A could register KEYWORDA on 70085 and Charity B could register KEYWORDA on 70470. As long as supporters of Charity A text KEYWORDA to 70085, they will donate to the charity they intended to. There is no difference between shortcodes in terms of price or usability via our service – we simply offer a choice of six to increase the likelihood of a keyword being available on one of our shortcodes as some keywords are very popular and get snapped up very quickly.

Want to know a little more?

As you might have noticed in our Dashboard, here at Donr, we have six shortcodes for you to choose from when you’re registering a new Text Giving keyword. This will help more charities to secure their desired keyword – and, as we’ve mentioned before, the shorter and easier to spell your keyword is, the better!

So, this FAQ is here to break down when it is that it would be best to use a different shortcode, as well as some advice on the best practice for promoting your new keyword/shortcode combination.

First thing’s first – there is a key rule to know when registering a keyword on a new shortcode: the keyword you have chosen will only work on the shortcode you’ve chosen, and so promoting the correct keyword/shortcode combination is essential.

For clarity, promoting your keyword with the incorrect shortcode could result in their donation going to another charity who have the same keyword registered on another shortcode.

– Always promote the correct keyword/shortcode combination clearly and concisely on any promotional materials or across any other promotional destinations;

– Aim to keep all of your shortcodes on one or two shortcodes where possible, to minimise the risk of confusing your supporters;

– Always circulate internally any news of the creation of a new keyword on a new shortcode.

If you would like any further advice on whether you should venture into new shortcode territory, please contact our Editorial & Comms team on hello@donr.com.

Dedicated shortcodes are also available for £150 per calendar month – for more information on this, please contact hello@donr.com with the subject “Dedicated Shortcode Query.”

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