Is there any small print I need to use during promotion?

Quick Answer

Yes – all text giving call to actions must include the following regulatory information:

One-off donation: text cost donation amount plus one standard rate message

Regular donation: text cost donation amount plus two standard rate messages

If your campaign is collecting marketing consent you need to include additional regulatory information, which you can find here.

 

Want to know a little more?

Supporters must always be made aware of how much sending a text via Donr’s service will cost so it is down to our charity partners to let them know.

If you’re using Donr Text Giving to collect one-off donations via Text Giving, please let your supporters know that a text will cost their chosen donation amount plus one standard network rate message.

If you’re using Donr’s service to collect monthly donations via Text Giving, please let your supporters know that it will cost them their chosen donation amount plus two standard network rate messages to get their regular donation set up.

You can find examples of suitable text by logging into your Donr Dashboard, clicking ‘Text Giving’ then the blue arrow button next to the Text Giving campaign you’re looking to promote. Select ‘customise’ from the drop-down menu then scroll to ‘Example Calls to Action’ – here you’ll find both short and long versions of acceptable ways to promote your Donr Text Giving campaign.

You’ll also find the same example calls to action with suitable text in your Campaign Summary document, which is also available clicking the blue arrow button next to the Text Giving campaign you’re looking to promote (for campaigns created on or after 04th March 2020).

Latest blog post

Eat Out & Help a Charity Out

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Safe Haven for Donkeys have increased how often they promote their text-to-give campaign online in response to COVID – and have seen an increased uptake in the number of donations via SMS from their audience in return.
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Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub