How to collect marketing opt-ins via Text Giving?

Quick Answer

For campaigns created after 04th March 2020, an opt-out keyword will be autocreated by our system. You should promote this alongside your main Text Giving campaign keyword – anybody who texts the main keyword opts into marketing communications, anybody who texts the opt-out keyword opts out of marketing communications.

Want to know a little more?

We understand how important it is to carry on the conversation with your supporters once they’ve made a donation. Under GDPR, any further communications constitute as “marketing”, which means you’ll need a person’s consent before you send them a marketing message.

What counts as consent?

Consent must be knowingly and freely given, clear and specific and involve a very clear positive opt-in, for example ticking a box or in the case of Donr Text Giving, texting your opt-in keyword.

To collect marketing consent using Donr Text Giving you need to use the Two Keywords Approach. All this means, is that you use two keywords per campaign and promote one as your ‘donate and opt into marketing’ keyword and another as your ‘donate without opting in’ keyword. Our system autogenerates your opt-out keyword so you don’t need to complete the same process twice.

How to setup a Donr text Giving campaign that collects marketing consent?

  • As of our new campaign creation flow launch date (04thMarch 2020), our system will auto-create an ‘opt-out’ keyword for you, when you complete the set-up on your new Text Giving campaign.
  • For example, if your new Text Giving campaign’s keyword was ‘MOUSE’ on shortcode 70085, a keyword/shortcode combination of ‘MOUSENOINFO’ on 70085 would be auto-created by our system as soon as you finished set up.
  • This ‘opt-out’ campaign will have exactly the same settings (one-off or regular donation frequency, default donation amount etc.) as your original campaign. The only difference will be the ‘NOINFO’ string on the end.
  • If you wish to collect marketing consent via Text Giving, please promote both of these keyword/shortcode combinations with equal prominence, advising supporters that texting one will opt them into hearing more from you, while texting the ‘NOINFO’ keyword will opt them out.
  • If you have no interest in sending further marketing communications, there is no requirement to promote the NOINFO opt-out keyword, but please keep in mind that, because you have not done so, you will not be able to contact supporters who donate using your original keyword as you have not offered them a way to opt out of these communications before you send them.

How to correctly promote your two keywords?

To meet regulations your promotion needs to show both keywords with equal prominence as well let supporters know how you will be contacting them if they opt into marketing, for example by SMS or telephone. We suggest including both options so that you can contact them via phone call or text.

Example call to action to collect marketing consent

For example, “To donate £5 and opt into telephone and SMS marketing consent from us text ‘WATER 5’ to 70085. To donate £5 and refuse marketing, text ‘WATERNOINFO 5’ to 70085. Texts cost donation amount plus one standard rate message.”

 

Next Steps…

Once your campaign is up and running and generating donations, you’ll be able to view and download full transactional data for supporters who have donated using your opt-in keyword.

As supporters have not given their permission to be contacted, if they donate using your NOINFO opt-out keyword, you won’t be able to download their mobile phone numbers.

Please also note that supporters who have opted into marketing haven’t consented to marketing communications from any other party so please do not sell, swap or distribute any of the data we give you to anyone else, and please store it securely.

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