Trussell Trust

How to add text giving to your online donation options
Trussel Trust logo
With an aim to end hunger and poverty in the UK, The Trussell Trust supports a nationwide network of food banks by providing emergency food and support. To offer their supporters more choice, they added text giving to their website’s online donation options.

The campaign

Whilst adding text giving to your online donation page doesn’t relate to a specific campaign, it’s the best place to start if you’re looking to integrate mobile giving throughout your fundraising strategy.

The Trussell Trust added a one-off keyword alongside their card donation facility, and it brings in donations on a regular basis. This reveals that there is a segment of their supporter base who prefer to give via text giving.


Why text giving should be a standard donation option

By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!

Trussell Trust: How To Add Text Giving To Your Online Fundraising

Their text giving setup

Shortcode: 70085
Default amount: £5

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Text-to-donate allowed Teesside Hospice to run a viral ‘keepy up’ challenge, in which amateur and professional footballers attempted to do 26 keep ups to raise awareness and funds for the hospice

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We take a look at how The Normandy Memorial Trust used different Text Giving shortcodes to track the performance of donations by text across a range of campaigns.

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On a mission to raise awareness of sudden infant death syndrome (SIDS) and provide bereaved families support, the Lullaby Trust created a unique text keyword to promote at events.

Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub