Trussell Trust

How to add text giving to your online donation options
Trussel Trust logo
With an aim to end hunger and poverty in the UK, The Trussell Trust supports a nationwide network of food banks by providing emergency food and support. To offer their supporters more choice, they added text giving to their website’s online donation options.

The campaign

Whilst adding text giving to your online donation page doesn’t relate to a specific campaign, it’s the best place to start if you’re looking to integrate mobile giving throughout your fundraising strategy.

The Trussell Trust added a one-off keyword alongside their card donation facility, and it brings in donations on a regular basis. This reveals that there is a segment of their supporter base who prefer to give via text giving.

 

Why text giving should be a standard donation option

By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!

Trussell Trust: How To Add Text Giving To Your Online Fundraising

Their text giving setup

Keyword: TRUSSELL
Shortcode: 70085
Default amount: £5

Spotlight on

Text-to-donate has played an incredibly vital part in ACT’s urgent appeal to provide the likes of emergency equipment to the Addenbrooke’s and the Rosie hospitals (part of Cambridge University Hospitals) in response to coronavirus

Spotlight on

With an aim to end hunger and poverty in the UK, The Trussell Trust supports a nationwide network of food banks by providing emergency food and support. To offer their supporters more choice, they added text giving to their website’s online donation options.

Spotlight on

When Chester Zoo found themselves facing the very real threat of permanent closure following the Coronavirus crisis, they launched a national multi-channel campaign in order to ‘Save Our Zoo’.

Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub