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Text Giving on a Donation Page

The Trussell Trust added a Text Giving keyword to the charity's main donation page, providing a quick and easy way for people to make donations.

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The Challenge

Lengthy Donation Forms Cause Drop-Off

Supporters can be discouraged from making a donation by a lengthy form, or an inconvenient donation metric.

The Solution

Provide a Choice of Donation Method

The Trussell Trust added a one-off donation keyword alongside their card donation facility. This keyword brings in donations on a regular basis.

"Adding a text option to the donation page was a quick and simple way of offering more choice, and a new group of supporters their preferred way to give."

Add Text Giving to Your Donation Options

By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!

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Featured case studies

The Newcastle Dog & Cat Shelter Lottery

Chester Zoo’s ‘Save Our Zoo’ Campaign

National Theatre at Home

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