Whilst adding text giving to your online donation page doesn’t relate to a specific campaign, it’s the best place to start if you’re looking to integrate mobile giving throughout your fundraising strategy.
The Trussell Trust added a one-off keyword alongside their card donation facility, and it brings in donations on a regular basis. This reveals that there is a segment of their supporter base who prefer to give via text giving.
Why text giving should be a standard donation option
By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!