The Trussell Trust added a Text Giving keyword to the charity's main donation page, providing a quick and easy way for people to make donations.
Supporters can be discouraged from making a donation by a lengthy form, or an inconvenient donation metric.
The Trussell Trust added a one-off donation keyword alongside their card donation facility. This keyword brings in donations on a regular basis.
"Adding a text option to the donation page was a quick and simple way of offering more choice, and a new group of supporters their preferred way to give."
By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!
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