Trussell Trust

The campaign

Whilst adding text giving to your online donation page doesn’t relate to a specific campaign, it’s the best place to start if you’re looking to integrate mobile giving throughout your fundraising strategy.

The Trussell Trust added a one-off keyword alongside their card donation facility, and it brings in donations on a regular basis. This reveals that there is a segment of their supporter base who prefer to give via text giving.


Why text giving should be a standard donation option

By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!

Trussell Trust: How To Add Text Giving To Your Online Fundraising

Gift Aid on Text donations​

Shortcode: 70085
Default amount: £5

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Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub