The Normandy Memorial Trust

A corporate fundraising & text giving success story
The Normandy Memorial Trust logo
We take a look at how The Normandy Memorial Trust used different Text Giving shortcodes to track the performance of donations by text across a range of campaigns.

The campaign

The Trust wanted to target multiple audiences and use the keyword DDAY throughout the campaign, but still track each individual audience’s performance. To achieve this, they registered the keyword DDAY on different shortcodes the number you text your keyword to.

Donr’s primary short code is 70085, however, we have 6 short codes to choose from. This means that if you’d like to have one keyword throughout your campaign, but still want to track individual audience or channel performance you can register one word across multiple short codes. Similarly, if your desired keyword is unavailable you can simply register it on a different shortcode.

If you want to track individual audience or channel performance you can register one word across multiple short codes.

The Normandy Memorial Trust promoted one of their keywords to their existing supporter community, through their website, social media and other communication channels. Whilst another was given to their corporate partner Nationwide Building Society, who promoted it in store, via marketing channels and through adverts on television and in the cinema.


A fundraising success

These highly-contextual keywords were promoted consistently – and across a four-week period, the charity raised £25,000 through text donations. This success story shows just how easy it is to add text giving to your corporate fundraising toolkit, as well as how to use the unlimited keywords feature to support audience segmentation and post-campaign analysis.


The Normandy Memorial Trust

Keyword: DDAY
Shortcode: 70085, 70470
Default amount: £0, £5

Spotlight on

With an aim to end hunger and poverty in the UK, The Trussell Trust supports a nationwide network of food banks by providing emergency food and support. To offer their supporters more choice, they added text giving to their website’s online donation options.

Spotlight on

When Chester Zoo found themselves facing the very real threat of permanent closure following the Coronavirus crisis, they launched a national multi-channel campaign in order to ‘Save Our Zoo’.

Spotlight on

As the chosen charity partner of the Battle Proms Concerts for a second year in a row, SSAFA opted this year to trial Text Giving as a way to widen the scope for receiving donations in an events environment.

Adding Text Giving to your digital fundraising or emergency appeal? Read our COVID-19 Info Hub