The Trust wanted to target multiple audiences and use the keyword DDAY throughout the campaign, but still track each individual audience’s performance. To achieve this, they registered the keyword DDAY on different shortcodes the number you text your keyword to.
Donr’s primary short code is 70085, however, we have 6 short codes to choose from. This means that if you’d like to have one keyword throughout your campaign, but still want to track individual audience or channel performance you can register one word across multiple short codes. Similarly, if your desired keyword is unavailable you can simply register it on a different shortcode.
If you want to track individual audience or channel performance you can register one word across multiple short codes.
The Normandy Memorial Trust promoted one of their keywords to their existing supporter community, through their website, social media and other communication channels. Whilst another was given to their corporate partner Nationwide Building Society, who promoted it in store, via marketing channels and through adverts on television and in the cinema.
A fundraising success
These highly-contextual keywords were promoted consistently – and across a four-week period, the charity raised £25,000 through text donations. This success story shows just how easy it is to add text giving to your corporate fundraising toolkit, as well as how to use the unlimited keywords feature to support audience segmentation and post-campaign analysis.