Creating a unique virtual event
In response to Covid-19, the team at Street Soccer Scotland made a swift decision to take one of their biggest annual events online and host their Gala Dinner virtually.
The team had hosted some smaller virtual events throughout the initial lockdown period, featuring content from ex-football players and managers – but hosting a full Gala Dinner at Home event was to be an entirely new challenge!
Enlisting the digital expertise of the EICC (Edinburgh International Conference Centre), the charity established a format that helped the event stay both fluid and true to their annual in-person Gala Dinner event.
It was also decided that Text Giving would be used to raise funds on the night, as a quick and easy donation method for guests partaking at home to respond to.
A promotional video for Street Soccer Scotland’s Gala Dinner at Home event
A successful night
The event – which featured star appearances from Andy Robertson, Sir Tom Hunter and Harry and Sandra Redknapp – was a real success on the night. Guests were invited to wear black tie attire, and celebrity chef Nick Nairn had even designed a set menu so that guests could really immerse themselves in the ‘Dinner’ aspect of the event – a fantastic touch!
The Text Giving keyword ‘SAMETEAM’ was promoted on-screen throughout the live broadcast, as well as being promoted verbally by the event hosts and prompted after key stories were shared, to ask for donations of £10.
“We wanted something that if you’re watching on your laptop, you can just pick up your phone, text “SAMETEAM’ and that would then turn into a donation. It was really simple and really easy.” – Rebecca Hook, Street Soccer Scotland
Guests responded well to the text call-to-action, generously supporting the event and the work that Street Soccer Scotland do year-round.
As the first online event of its kind for the charity, the Gala really was a brilliant achievement and the charity were delighted with an outcome of over £70,000 raised from the event in total. Well done, Street Soccer Scotland team!