Newcastle Dog & Cat Shelter's £1 appeal
The pandemic took a huge toll on the charity’s finances and with bills to pay, and animals to care for, the shelter quickly launched an appeal centred around the idea that every little helps.
“We thought ‘everyone can donate £1’. We didn’t want to ask for huge gifts from people at a time when they were struggling themselves.”
Create commonality in your next campaign
A clear call-to-action which can bring supporters together, using the set-up ‘if X people donated Y, we could Z,’ creates a tangible, achievable goal for supporters to work towards.
